In a much-awaited revelation, the Lego Polaroid Camera 21345 Polaroid OneStep SX-70 Camera set has been formally unveiled by the LEGO Group. This amazing project was inspired by a LEGO Ideas submission made by fan designer Marc, better known as Minibrick Productions. It uses LEGO bricks to recreate the legendary first instant SLR camera made by Polaroid.
The new LEGO Ideas Polaroid Camera clicks… 🧱 But doesn’t take photos! 📸— LEGO® IDEAS (@LEGOIdeas) December 15, 2023
⚠️ Play with everything and capture nothing with photographers’ favorite non-functioning camera!
➡ Pre-order today: https://t.co/HKr50ezBZg pic.twitter.com/dqVWyWORTi
The 53rd LEGO Ideas set is priced at £69.99 / $79.99 / €79.99 and is slated for delivery on January 1, 2024. With 516 carefully crafted parts, this set replicates the unique characteristics of the original OneStep Camera. With its iconic red capture button and LEGO-printed “photos,” the kit perfectly encapsulates the spirit of Polaroid’s vintage aesthetic.
The set’s attention to detail, which includes an exposure compensation dial, a functional shutter button, the renowned Color Spectrum, and a working viewfinder, will be appreciated by enthusiasts. A reloadable Polaroid Time-Zero Land Film pack is included in the set, and users can load and discard illustrated photos.
The brains behind the LEGO Ideas proposal, Minibrick Productions, provided insights into the design process, pointing out that the OneStep project took slightly more than a month to complete. “I’ve always thought the Polaroid OneStep had a great design. It’s quite recognizable and appears everywhere.” Marc cried out, thinking back on the idea that led to the creation.
The LEGO Group is launching a photo-focused campaign to commemorate the release of the Lego Polaroid Camera 21345 Polaroid OneStep SX-70 Camera. Since the set cannot take real pictures, stickers that say ‘not shot on LEGO Polaroid Camera’ will be placed on pictures in unexpected places, making almost every picture a part of the new set’s advertising campaign.
When the LEGO Ideas 21345 Polaroid OneStep SX-70 Camera, priced at £69.99 / $79.99 / €79.99, hits the shops on January 1, 2024, get ready to go on a nostalgic trip. Don’t pass up the opportunity to add a piece of historic photography to your LEGO collection!